Standroom
A crystal-caged perfume flacon on a dark plinth between two tall black walls, a thin slit of orange light behind it and haze drifting through an empty, spotlit hall

Standroom

Custom stands · build and install · reusable stands

Exhibition stand design for the morning the hall opens

Plot 14B is confirmed, the organiser's manual runs to sixty pages, and somewhere in it is the rule your first stand design breaks.

[ 01 · THE ROOM ]STANDROOM · 52.472222 −1.894722 · T+00:00:00

You get three or four days on a stand, and a few seconds of attention from each person who walks the aisle. Whether you win those seconds is mostly settled weeks earlier, in the drawings and in the organiser's manual. You should see it in its plot before a panel is cut, and deal with the same people from the first sketch to breakdown night.

  1. 01 / 06

    The floor plan comes through and you find your plot: a corner, opposite a competitor with twice your frontage and a stand you have already walked past at three shows.

  2. 02 / 06

    The organiser's manual decides more of your stand than you do. Height counted from the floor, platform included. Open sides that must stay open. A structural submission date. Build-up hours with no overnight working.

  3. 03 / 06

    Miss one rule and it surfaces on build-up morning, when the floor manager will not let a wall go up and the doors open at nine regardless. Play it too safe and visitors walk straight past you to the stand opposite.

  4. 04 / 06

    Send Standroom the plot number and the manual. The stand is drawn to that hall's rules and shown to you as a realistic render, seen from the aisle your visitors will actually walk down.

  5. 05 / 06

    The drawings behind your render are the same drawings that go to the organiser for structural approval and to our joiners and metalworkers for making. Nothing is redrawn between the picture you approve and the stand that arrives in the hall.

  6. 06 / 06

    Show morning. You walk the aisle with a coffee, turn round where your visitors will first see the stand, and it looks exactly like the render.

The object in this room

[ 03 · CONCEPT STUDY ]STANDROOM · 52.472222 −1.894722 · T+00:00:00
A crystal-caged perfume flacon on a dark plinth between two tall black walls, a thin slit of orange light behind it and haze drifting through an empty, spotlit hall
ArrivalF01
Closer view of the crystal-encrusted flacon on its plinth, lit from behind through a narrow orange slit between dark walls
The moveF02
The flacon close up in front of the glowing orange slit, its crystals catching the light, the top of the plinth in the foreground
The holdF03

Here the flacon stands in a slit of orange light between two black walls, the way one product can hold a whole stand. The bottle is invented and restaged in each room, so this stand belongs to no exhibitor.

How it runs

[ 04 · PROCESS ]STANDROOM · 52.472222 −1.894722 · T+00:00:00
  1. 01

    Brief

    The show, your plot, the organiser's manual, the dates and what you want visitors to do when they reach you.

  2. 02

    Render

    Your stand drawn in its plot to the hall's rules and shown from the aisle. Changes are made here, where they are cheap.

  3. 03

    Approve

    Final drawings, structural submissions where needed, RAMS and a fixed programme working back from build-up.

  4. 04

    Make

    Made by the joiners, metalworkers and finishers who will also put it up in the hall.

  5. 05

    Install

    Up inside the build window, handed over before the doors open, taken down on breakdown night.

[ 05 · WHAT WE REFUSE ]STANDROOM · 52.472222 −1.894722 · T+00:00:00

What this room won’t do

  • Draw a stand before reading the organiser's manual for that hall.
  • Show you a render we could not build.
  • Leave graphics, electrics or rigging out of a quote so that the first number looks smaller and the second one arrives after you have committed.
[ 06 · QUESTIONS ]STANDROOM · 52.472222 −1.894722 · T+00:00:00

Asked often

Does Standroom store and transport exhibition stands between shows?

Yes. A stand we build can come back to us after the show, be stored dry and crated, and be checked and repaired before it goes out again. Transport to the next venue is booked against that hall's access timetable. Storage and transport are priced as their own lines so you can see what reuse is costing.

What happens if an exhibition stand needs repairing during a show?

Minor knocks happen, usually to graphics, edges or a door that sticks. The people who install a Standroom stand are the people who made it, so they know how every part goes together. Agree before the show who you call during open hours and what spares travel with the stand, so a small fault gets fixed before the next visitor arrives.

How much of an exhibition budget actually reaches the show floor?

Less than most first-time exhibitors expect. Space rental, travel, accommodation, staffing and logistics all come out of the same budget before anyone visits the stand, and the space alone can cost as much as the build. A stand designed to be reused, and priced with graphics, electrics and rigging included, keeps more of the money on the floor where visitors see it.

How much does a custom exhibition stand cost in the UK?

Five things decide it. The size and position of the plot, since an island open on four sides needs more stand than an inline space. The structure, where extra height or a second storey adds engineering and approvals. The finish. Graphics, lighting, electrics and rigging, which are often quoted separately. And reuse, because a stand built to go out again costs more the first time and less at each show after. Space rental is a separate bill from the organiser.

Can a reusable exhibition stand be reconfigured for a different hall size?

Yes, when it is designed as a kit of parts from the start. The same stand can be laid out as a corner, a peninsula or a smaller inline plot, and adjusted for halls with different height limits. Each layout should be rendered in its plot before the show so you know how it will look in that space.

How far in advance should you book an exhibition stand builder?

For a custom space-only stand, book around ten to fourteen weeks before the show, and earlier for large or two-storey builds. Structural approval for a double-deck stand can add two to three weeks. Shell scheme upgrades can move faster, often in about eight weeks. Booking early mostly buys you time to change your mind on the design.

[ 07 · THE FRONT DESK ]STANDROOM · 52.472222 −1.894722 · T+00:00:00

Hal is automated and asks the questions a stand job starts from: the show, your plot number and its size. Someone reads the organiser's manual from there.

[ 08 · CONTACT ]STANDROOM · 52.472222 −1.894722 · T+00:00:00

Send us the organiser's manual and your plot number.

A floor plan with the plot marked helps too. The reply comes from someone who has read the manual before answering.

info@stillroomcreative.com